We often come across the word “Digital Marketing” while browsing through for jobs or sitting in a promotional meeting of a product; it sure does sound smart and important but ever wondered what it means? In layman’s words, digital marketing is a kind of marketing strategy where the companies use digital platforms like Google ads, Instagram, Facebook ads, or other digital technologies for the promotion of their products/services. In this fast-moving online generation, digital marketing has become an integral part of product promotion strategies appointed by the execs of the top MNCs.
What is the need for digital marketing?
But why would companies choose digital marketing? What went wrong with the traditional marketing methods? To explain this let’s ask ourselves a question, how often do we notice billboards on the streets? One way or the other we are connected to our mobile phone or the internet at all hours during the day. The motive of marketing is to hit the target customers at the right place at the right time and digital marketing company makes reaching out to this online generation easier for the companies. There are various methods to channelize digital marketing, such as- Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Pay per Click (PPC), Email Marketing, Online PR, Inbound Marketing and many others.
How is it important for your company?
Digital marketing has made promoting products and reaching out to customers more easy and efficient. It helps the companies to target the right demographic of the audience for their products or services by gathering information via social media and other internet platforms. It has not only made reaching out to people easier but also in creating more impact among the target audience by understanding them more properly. Digital marketers try and drive maximum website traffic to create an online lead and spread maximum brand awareness. It allows the companies to reach out to a wider demographic of the audience without any hurdle of the geographical boundaries. Digital marketing is an important aspect of the growth, development, and expansion of a company.
Are there any drawbacks?
The major setback of the revolutionary marketing strategy is that it depends heavily on the internet, thus, a working internet connection is important for the companies to reach their target clientele. Building confidence of the consumer can still portray an issue with digital marketing due to a lack of trust of people on the internet.
It is important for the companies to employ digital marketing combined with the right strategies, research, and tools to yield full advantage of the technology present at our dispense and to establish an impactful digital presence of the business.
